This is unpublished Crisis Communication in the age of Social Media: Lessons from SARS, Influenza, Ebola and COVID-19 December 16, 2022 Kirby Lecture Pinned Carlos del Rio, MD, FACP, FIDSA Leon L. Haley, Jr MD Distinguished Professor of Medicine Executive Associate Dean for Emory at Grady International Secretary, National Academy of Medicine President, Infectious Diseases Society of America